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Non-Returnable. KEY SELLING FEATURES Retinol Results, Without the Irritation - Powered by 1% Bakuchiol, the plant-based alternative to retinol, this cream delivers visible anti-ageing benefits - smoother, firmer skin - without the redness, dryness, peeling, or sensitivity often associated with retinol. Firms & Smooths from the First Application - Formulated to reduce the appearance of wrinkles and fine lines while improving overall skin texture and tone, delivering a firmer, more youthful complexion from just the first use. 1% Anti-Ageing Peptide Complex - A targeted peptide complex works to combat loss of firmness, supporting collagen and helping to restore the skin's youthful bounce and elasticity. 1% Centella Stem Cells - Centella Asiatica stem cells hydrate and soothe the skin, calming irritation and keeping the complexion comfortable, balanced, and healthy-looking. Pregnancy & Breastfeeding-Friendly Alternative - Because bakuchiol is not a retinoid, it's a popular choice for those who can't use retinol - including during pregnancy and breastfeeding (as reviewers specifically note). Always confirm with your healthcare professional. Suitable for All Skin Types, Day & Night - Gentle enough for even the most sensitive and rosacea-prone skin, and can be used both morning and night. The lightweight texture also works beautifully as a makeup base. Fragrance-Free, Vegan & Cruelty-Free - Rated over 4.6 stars across 259 reviews, with 81% five-star ratings and users - including those with rosacea and sensitive skin - repeatedly repurchasing. Gluten-free too. DESCRIPTION The gentle route to firmer, smoother, younger-looking skin. Transparent Lab Bakuchiol Firming Cream harnesses the power of 1% Bakuchiol - the plant-based alternative to retinol - to effectively treat the signs of ageing without irritation or sensitivity. Bakuchiol is nature's answer to retinol. It delivers the same sought-after anti-ageing benefits - reducing the appearance of wrinkles and fine lines while improving overall skin texture and tone - but without the redness, flaking, dryness, and sensitivity that so often come with retinol. The result is a firmer, more youthful complexion achievable from just the first application, on even the most sensitive skin. This moisturising cream doesn't stop at bakuchiol. It also incorporates a 1% anti-ageing Peptide Complex to combat loss of firmness and support the skin's structure, along with 1% Centella Stem Cells to hydrate and soothe - keeping the skin calm, comfortable, and balanced. Suitable for all skin types (even the most sensitive), and usable both day and night, it's the perfect choice for anyone looking for a retinol substitute - whether because their skin can't tolerate retinoids, or because they're pregnant or breastfeeding and need a gentler anti-ageing option. Reviewers with rosacea repeatedly single it out as the only anti-ageing product that helps rather than aggravates their skin, and many love its light texture as a makeup base. Fragrance-free, vegan, and cruelty-free. Size: 50ml / 1.69 fl.oz. Skin type: All skin types - dry, oily, combination, sensitive & normal Targets: Fine lines, wrinkles, loss of firmness, uneven texture & tone Texture: Lightweight cream | Fragrance-free | AM & PM | pH 5.0-5.3 What's in the box 1 x 50ml Bakuchiol Firming Cream Firming Face Cream
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